Expert financial guidance on demand
Experiencing financial issues is never ideal for an SMB owner, especially when they need to have a crystal clear financial vision for their future. AVA Advisory’s Fractional CFO service gives you access to a CFO on a part-time, flexible basis and can provide you with the financial guidance and oversight needed to make strategic decisions. Let us restore your confidence and regain control of your financial future.


Professional financial expertise at a fraction of the cost.
A Fractional CFO (or Virtual CFO) is an experienced financial manager who joins your company part-time and provides all of the financial insights and recommendations you would expect from a full-time CFO.
If your company is currently navigating through a difficult financial period or is in need of greater tactical support, this service will provide strategic guidance and advanced financial oversight to keep your operations under control.


Is a Fractional CFO right for your business?
In today’s volatile Australian economy, with persistent inflation and fluctuating interest rates, strategic financial leadership has become essential for business stability and growth.
Many SMBs can’t justify a full-time CFO’s salary despite needing sophisticated financial guidance. A Fractional CFO bridges this gap, providing expert financial oversight and strategic planning at a fraction of the cost of a permanent hire.
Our Fractional CFO service delivers professional leadership tailored to your specific needs. We’ll help you gain crystal-clear visibility of your finances, identify growth opportunities, and develop robust strategies to navigate market challenges. With our guidance, you’ll make confident, data-driven decisions that strengthen your business’s financial future.
Our process pillars
We concentrate on three core pillars of transformation – Improvement, Growth and Support – backed by ongoing advice and performance oversight.
In simple terms, we guide you in running your business more efficiently and sustainably. We work with you to assess the market for your product, develop a growth plan and increase earnings. We parallel these efforts by assisting with back-office management and connecting you with trusted outsourced resources and service providers.
Month-to-month, we help you transform your business and boost daily performance. As Australian businesses navigate some of the toughest operating conditions in decades, we empower you to thrive.



Features and benefits
Gain access to high quality CFO-level expertise without the commitment or expense of hiring full-time.
Financial strategy and planning
Tailored financial strategies to align with your business goals, providing a clear pathway for growth and stability.
Decision-making support
An external, objective viewpoint to support critical business decisions, especially during challenging times.
Cash flow and profitability management
Proactive management of cash flow and profitability to help you navigate financial challenges with confidence.
Risk management and mitigation
Identification of financial risks and development of strategies to protect your business.
Adaptability and flexibility
Your Virtual CFO scales with your needs, from part-time involvement to greater support during critical financial periods.
Cost-effective CFO access
Access to senior financial leadership without the expense of a full-time hire, ideal for businesses with limited budgets.
Experience you can trust with your financial success
Our staff are all senior finance experts with backgrounds across both small and large-scale companies. We’ve helped businesses navigate complex financial transitions to increase profit, cash flow and reduce risk.

When should a business consider a Fractional CFO?
Consider AVA Advisory’s Fractional CFO services if your business is facing any of the following situations:
- Don’t know how to forecast the financials and require strategic planning services.
- Not managing your cash and expenses proactively.
- Struggling to gain clarity around day to day business performance.
- Looking to reduce financial risk and build resilience.
- Budget crunches without a permanent CFO on staff.
- Need a professional eye to help guide your business through expansion or restructure.


When should a business consider a Fractional CFO?
Consider AVA Advisory’s Fractional CFO services if your business is facing any of the following situations:
- Don’t know how to forecast the financials and require strategic planning services.
- Not managing your cash and expenses proactively.
- Struggling to gain clarity around day to day business performance.
- Looking to reduce financial risk and build resilience.
- Budget crunches without a permanent CFO on staff.
- Need a professional eye to help guide your business through expansion or restructure.
Elevate financial performance with expert Fractional CFO services
Providing strategic financial leadership without the full-time expense, our Fractional CFO services are tailored to deliver maximum impact on your bottom line. Together, we’ll transform your financial operations into a powerful driver of business stability and growth.
Strategic financial direction
Turn complex financial data into actionable insights. We work alongside you to implement robust financial systems, ensuring your business decisions are guided by precise analysis and forward-thinking strategy.
Unlock financial potential
Access transformative financial expertise backed by deep knowledge of cash flow management, funding strategies and financial compliance – bridging day-to-day operations with long-term financial success.
Build investor confidence
Harness the power of professional financial leadership. We strengthen your financial position and reporting practices, driving stakeholder confidence through transparent, strategic financial management.
Our Fractional CFO expertise delivers financial clarity
We don’t just analyse numbers – we transform them into strategic advantage. Where traditional CFO solutions are out of reach, our approach brings executive-level financial leadership within your grasp.
Of clients needed additional intervention
Our financial leadership provides lasting solutions you can measure, rely on and built upon

Revenue growth within 2 years
Achieved through strategic financial planning and precise cash flow management
Total client savings delivered
By implementing targeted financial controls and identifying untapped profit opportunities

A step-by-step guide to our Fractional CFO process
AVA Advisory’s Fractional CFO service provides structured, continuous guidance during every financial hurdle. We partner with you to assess your situation, discover opportunities, and formulate a financial plan tailored for you while supporting you through regular BAU financial administration.
Understanding Australian legal standards for Personal Asset Protection
We offer Personal Asset Protection advisory services that are built on a solid understanding of Australian legal standards, such as the Bankruptcy Act and the Corporations Act.
We work closely with business owners, their legal advisers, and accountants so that all asset protection steps follow the relevant laws and regulations, keeping your personal assets safe while staying within legal boundaries.
As Personal Asset Protection advisers, it’s important to us that our clients are familiar with Australian laws and regulations and ensure that personal assets are properly protected. Key considerations include:
Using trust structures to protect assets
A discretionary trust can protect assets from business obligations as trust assets don’t count as part of the estate under the Bankruptcy Act 1966 (Cth). But it is important to make sure the trust is set up in the right way and is not an illusion for the purposes of law.
Application of Personal Property Securities Act 2009 (PPSA)
The PPSA covers personal property security interests. If you register your security interests on the Personal Property Securities Register (PPSR), you are safeguarding your personal property interests against third-party claims. It is a registration that gives priority over unregistered or post-registered interests.
Following guidance from the Corporations Act 2001 (Cth)
This Act lays out the responsibility of directors. Directors who observe these obligations – namely, in good faith and in the best interests of the company – will limit their personal liability exposure. A breach can expose individual assets, so follow-through is critical.
Keeping up to date with the Taxation Administration Act 1953 (Cth)
The Act personalises company directors for taxes owed, such as missing PAYG withholdings and Superannuation Guarantee Charge (SGC) amounts. The directors need to make sure these are paid on time so that they can remain unpunished.
Understanding how the Bankruptcy Act 1966 (Cth) works
This Act explains how individual assets are handled during personal bankruptcy. Some personal assets can be held in trust, which provides a certain level of protection against creditors' claims. However, other assets that become part of the bankruptcy can go to creditors. Using asset protection plans before you run into problems is key as transactions that are made in an attempt to avoid creditors can be revoked (claw-back provisions).

Do you need a half-yearly health check?
Our half-yearly health checks are essential for keeping your business on track. Using our diagnostic process, we reassess your position, measure the impact of transformation efforts and monitor performance changes. This allows us to stay ahead of any necessary adjustments, refining your strategy and aligning it with evolving goals.
With flexible mentoring options and check-in points, we tailor the process to fit your needs, ensuring continuous growth and improvement.
FAQs
It is important to understand the role a Fractional CFO can play in your business in order to make better financial decisions. Below are 10 frequently asked questions for this service:
A Fractional CFO (Virtual CFO) is a part-time finance professional who delivers strategic financial direction and management at a fraction of the cost of a full-time position.
As an accounting professional, they provide expert advice to help your business track and manage cash flow, profitability, risk and financial planning.
A Virtual CFO offers all the strategic oversight as an internal CFO but on a flexible contract that is more affordable.
Meetings can be held weekly, monthly or at a different time to suit your level of support.
Forecasting is one of their key services and they will assist you in anticipating future expenses and managing cash flow.
Absolutely. The Fractional CFO services are especially ideal for small businesses that want a high level of financial insight but can’t afford an internal CFO full-time.
We take an in-depth look at your finances during onboarding to make sure that we’re providing the support that’s right for you.
Yes, they deliver cash flow management, cost-saving and revenue generation tools to put your business on the right track.
Yes, they collaborate seamlessly with your internal team to ensure cohesive and consistent financial management.
If your business requires strategic financial guidance without the cost associated with a full-time CFO, a Fractional CFO is a good option for you.
Need more information?
Contact our team for a confidential discussion.
Meet our team
Our dedicated team of industry experts bring a wealth of knowledge and experience, from debt management and business transformation to high-level corporate advisory. Guided by integrity and trust, we are vibrant and future-focused, with a commitment to professional and financial excellence.

Andrew is an established expert in insolvency, business restructuring and debt management with 17+ years of experience.

Art is an experienced director, helping support businesses post-insolvency become more efficient and achieve sustainable success.

Hannah is an experienced creative with over 20 years experience in brand strategy, design and user experience .

Sam has a background in administration and business solutions and works directly with our clients to achieve financial freedom.

Anastassiya is an insolvency and client advisor with experience in accounting, finance and debt management.

Nadya helps support SMBs through their insolvency process, driving success and ensuring a seamless experience.

Dhru offers empathetic support and valuable insights for businesses seeking debt management assistance.

Michael works directly with clients to learn more about their individual circumstances and connects them with specialist advice.

Alex supports clients throughout their restructuring journey by organising intake and preparing documentation.

Shai is an organised multitasker, ensuring our seamless operations, schedules and executive support.

Ellie works directly with clients to learn more about their individual circumstances and connects them with specialist advice.
Explore our extensive Resource Hub
Discover our knowledge base, packed with expert insights and guides to address all your queries regarding corporate insolvency, business restructuring and corporate advisory.

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Explore our blog
Stay informed and empowered with insights from our team of experts. Our blog covers everything from the latest industry trends to practical advice on managing business finances. Whether you're looking for tips on improving cash flow or understanding the ins and outs of insolvency, our blog is your go-to resource.

Check out AVA360°
Gain a clear view into your company's financial position and performance potential. A sophisticated SaaS platform, AVA360° identifies financial and operational vulnerabilities, offering detailed insights to elevate your business.
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Reach out to our friendly team for an obligation-free, cost-free consultation. Share details of your situation and concerns in confidence. Clarity, relief, and a brighter future for you and your business are only a few steps away.
